How is using non-last-click attribution conversions useful for performance planner forecasts?
A) It overestimates the conversion numbers, providing an optimistic forecast.
B) It underestimates the conversion numbers, providing a conservative forecast.
C) It provides a more accurate and holistic view of the customer journey.
D) It doesn’t impact the accuracy of performance planner forecasts.
Answer:
C) It provides a more accurate and holistic view of the customer journey.
How is using non-last-click attribution conversions useful for performance planner forecasts?
