What is the fundamental purpose of sentiment analysis on social media?
A. To track the number of mentions a brand receives on social media
B. To identify and classify the overall sentiment of social media posts about a brand
C. To generate creative social media content for brands
D. To manage customer relationships and resolve customer service issues
Answer:
B. To identify and classify the overall sentiment of social media posts about a brand
What is the fundamental purpose of sentiment analysis on social media?
